Official website of the Best Destinations in Europe.

European Best Destinations


European Best Destinations is a travel website developed to promote culture and tourism in Europe. In partnership with the participating tourism offices and the EDEN Network we promote a better understanding of the wealth, diversity and quality of European destinations.


Speaking to an audience of worldwide travellers, European Best Destinations plays an important role in promoting Europe as the number one destination in the world. With more than 5.5 millions of visitors and a global media coverage estimated at 80 millions of euros, it has become the meeting place for tourism offices and world travellers, a main gateway to the discovery of Europe.


Since 2009 EBD has been working with major tourism offices in Europe to reward and highlight the beauties and treasures of their destinations. Join us and increase the visibility of your destination on the European and the overseas market by promoting it to an audience of millions of travellers, media and professionals from the tourism industry

Total Visitors






Media coverage

€ 80,000,000+


Frequently Asked Questions

  • Award-winning destinations pay to be rewarded?

Just like a marathoner pays to participate in a marathon, he does not pay to win. During our 3 major competitions (Best Destinations of the Year, Best Ski Resorts, Best Christmas Markets) participation fees are requested from the destinations. The destinations freely decide to participate or not. If they cannot afford it (lack of budget) they can be invited for free.


  • How are the destinations of the 3 major competitions selected?

The destinations are selected on the basis of 2 main criteria: increase in their growth on social networks over the last 12 months, increase in tourist traffic over the last 12 months. For some smaller countries we only select one destination, for larger countries we select a maximum of 3 destinations. Travellers have 3 weeks to vote (1 vote per week, based on IP address) for the "European Best Destination of the Year", 10 days for the "Best Ski Resorts" and "Best Christmas Markets".


  • Is EBD a public body?

EBD has been a non-profit organization for 6 years (2009-2015) and is now a registered trademark. We continue to work with public bodies and mainly with the Eden network (sustainable tourism destinations awarded by the European Commission). 


  • Can a destination pay to be well ranked?

Of course not, a destination can participate and be ranked last. Its ranking will depend on the number of votes it collected during the voting process.


  • Are the results published?

Yes, after each election the results are published and communicated to the media and to the destinations. They can be downloaded from the results page and from the press section.


  • Can a city participate if it meets the criteria but does not have the budget?

Yes, each year we welcome 5 destinations per competition which do not pay anything. They don't have the means to communicate and we try to help them. We also do it for small sustainable destinations awarded by the European Commission each year.


  • Why isn't everything free?

Because in life everything is not free. We pay travel journalists to create content and travel guides, photographers, graphic designers to do this work.

Let's take an international example, the Olympic Games. To submit their candidacies, cities spend very large budgets (Tokyo: 62 million euros, Istanbul 42 million euros, Madrid, 35 million euros). Let us take another more European example: the European capital of culture, the average budget for preparing the candidature file for candidate cities is 1.2 million euros. 

A final example? European Capital of Sport: the bid budget for a city like Marseille or Lisbon is 250,000 to 300,000 euros. 

The cost of participation for the European Best Destinations is 4,800 euros to 19,800 euros for the destinations, all costs included.


  • How much does it cost?

EBD is a registered trademark which mainly works with public institutions. Our contracts are therefore often public. The price depends on the size of the city and the promotion made. Sustainable tourism cities pay the smallest amount, larger cities pay the highest amount. 


  • Can a city advertise on EBD?

Yes, we have customizable advertising inserts. We do customizable advertisements on the header and footer of the EBD site. The advertisement is framed and defined as an advertisement. It replaces our Google ads for a minimum period of one month. During a voting campaign in which it is involved a destination cannot be promoted and cannot pay to advertise on EBD. The price of the advertisement depends on the duration and the number of pages on which the advertisement appears for the destination. Each advertisement is defined as such.


  • Why a destination pays?

 The winner of our competitions benefits from international promotion and an average tourism growth of + 15%. The positive impact for the cities mentioned is significant and we put all our energy to maximize it every year. Some cities estimate that they have had tourism growth from + 13% (Bordeaux) to + 41% (Zagreb) thanks to this award. By making the competition pay (participation fee), we can put more human resources into the promotion of destinations. This being said, 95% of our other rankings are not linked to competitions (Best Christmas Markets in France, Best Beaches in Europe, Best Sustainable destinations for families, Best hidden gems in Italy, Most beautiful Landscapes in Europe, Most romantic destinations,...) but are made on the basis of a vote of a panel of travellers or editorial choices, destinations do not even pay to participate or to be ranked.


  • Does a winning city have to buy a pack (trophy, logos, ...).

No, there are no additional costs. An awarded destination can use the royalty-free logos and can also give permission to use it to its museums, hotels, restaurants, shops, at no additional cost. The trophy is not sold, it is given to the awarded destination at a ceremony held in the awarded destination. We are not ceremonial organizers and we do not make money on this event organized by the destination itself.




• Join the largest platform promoting tourism in Europe


Join us and share the very best of your destination on the largest platform dedicated to the promotion of tourism in Europe. Reach professionals, media and travellers from all other the world. 



Increase the visibility of your destination in traditional and online media


Did you know that European Best Destinations has already achieved more than 80 millions of media coverage for its members? This is probably because our teams are made of journalists and professionals from the tourist industry. Join us to share the beauties and treasures of your destination with the world.


Become a key destination and increase your number of visitors 


We will help you reach the European and overseas market with more than 5.5 millions of visitors from 179 countries. 


Enjoy free support 7 days a week


Join us and have a total control of your online communication. You can change your dedicated content at any time for free and have an access to our graphic team 7 days a week. 



Join the best European destinations on the biggest network of tourism offices in Europe.


Enjoy exclusive advantages to promote your destination on the international market and start to communicate on your selection among the best destinations of Europe. Logos and visuals are free of rights for your destination and your partners.  





Offer now to your destination a direct access to millions of travellers, media and professionals from the tourism industry and join the destinations already on board!   


In the media

If European Best Destinations gets significant media coverage it's probably because we make the media requests our priority and are available round the clock to transmit them the best information about your destination.


 1.Images > 2.Form > 3. Payment



If you want to submit your participation and let the world know about your destination, please fill in the form online and forward the necessary material so that we can design your dedicated page. 


In just 3 steps, create the page dedicated to your destination. This will only take 10 minutes


European Best Destinations is the main platform to provide information on the major destinations in Europe. Welcome on board!


If you want to renew your membership you can go directly to the 3rd step at the bottom of this page.


First of all send us a representative selection of photos of your destination - minimum 15 photos, maximum 40.


Please send the photos via  WeTransfer


(or any other system that allows you to send high quality images) to the following address:

(Colmar's gallery)


Note: Please fill out the fields marked with an asterisk.

New members

Your membership invoice will be sent upon reception of this online form.




For further information please contact us

Mail: contact (a) 

Phone: 0032.  

European Best Destinations

1150 • Brussels • Belgium