London is a diverse and exciting city with some of the world's best sights and attractions. With so much to do, it's hard to narrow down the long list of reasons to visit, but below you'll find some of them.
You can't fail to be excited by London's amazing attractions. See London from above on the London Eye; meet a celebrity at Madame Tussauds; examine some of the world's most precious treasures at the British Museum or come face-to-face with the dinosaurs at the Natural History Museum.
Première Shopping Destination : You're spoilt for choice when shopping in London; from the flagship stores on Oxford Street, to gifts and bric-a-brac at London's markets. Shop in Europe's largest urban shopping centre at Westfield Stratford, or visit an iconic department store such as Harrods or Selfridges.
Beautiful Green Spaces : You don't need to travel far to find green space in London. The capital is home to eight beautiful Royal Parks, including Hyde Park, St James's Park and Richmond Park. Alternatively, visit one of London's peaceful gardens such as Kew or Chelsea Physic Garden.
Free Attractions : London is home to some of the best museums and galleries in the world – many of which are free. Spend a few hours in the British Museum, Tate Modern, Natural History Museum or the Science Museum, where you can browse the permanent collections at no cost.
There's Always Something New : It doesn't matter how many times you visit, you've never seen it all in London. There's always something new, from a pop-up burger joint in East London to a blockbuster exhibition at one of London's galleries. There's something different to experience every day in London. (www.londonandpartners.com)
Tours & Activities
Top things to do
The crowning glory of Trafalgar Square, London's National Gallery is a vast space, filled with Western European paintings from the 13th to the 19th centuries. In this iconic art gallery you can find works by masters such as Van Gogh, da Vinci, Botticelli, Constable, Renoir, Titian and Stubbs. Entry is free.
Sitting grandly on the banks of the Thames is Tate Modern, Britain's national museum of modern and contemporary art. Its unique shape is due to it previously being a power station. Inside you'll find temporary exhibitions by top artists from Damien Hirst to Gauguin. The gallery's restaurants offer fabulous views across the city. Entry is free.
The EDF Energy London Eye is a major feature of London's skyline. It is the world's highest observation wheel, with 32 capsules, each weighing 10 tonnes, and holding up to 25 people. Climb aboard for a breathtaking experience, with unforgettable views of more than 55 of London's most famous landmarks – all in just 30 minutes!
Discover the best shopping in London. Whether you’re looking for designer clothing, fun souvenirs or the perfect gift, there’s a wealth of London shopping to enjoy. One day you could be browsing London markets for unique items, antiques and specialist food; the next you could be exploring famous London department stores for the latest fashion and home wares, or enjoying retail therapy under one roof in the top shopping centres in London.
At Madame Tussauds, you'll come face-to-face with some of the world's most famous faces. From Shakespeare to Lady Gaga you'll meet influential figures from showbiz, sport, politics and even Royalty. Strike a pose with Usain Bolt, kiss Brad Pitt or receive a once-in-a-lifetime audience with Her Majesty the Queen.