Picturesque and snazzy, on the pulse of nature and the city at the same time, that is how the city on the banks of the river Inn presents itself to its visitors. Innsbruck, the capital of the Alps, is a vibrant and refreshing city that combines alpine, urban and historical components in a unique way and offers a myriad of possibilities to its visitors.
It fascinates with the beauty of the nature surrounding it, its long history and traditions that are interwoven with modern elements: star architects and gourmet restaurants coin the face of this city just as much as the alpine scenery surrounding it.
Innsbruck officially received its town charter in 1239 and became a political and cultural center in the 15th century, the meeting point and platform for cultural exchange, commerce and science that it still continues to be today. The Imperial Palace, the Court Church, the Arsenal Museum, Maria Theresia’s impressive avenue and of course the well-known Golden Roof, Innsbruck’s glittering landmark are all witnesses of this culturally rich development. Innsbruck’s Old Town is a magnet for lovers of the arts and culture, connoisseurs and all who value shopping in a special ambiance.
Innsbruck’s spectacular cable cars, the Nordkettenbahnen, of which the first stations with their organic shapes were designed by internationally renowned star architect Zaha Hadid offer the city’s most unique experience: one minute you relax in one of Innsbruck's many street cafés surrounded by the magnificent medieval buildings of the historic old town, enjoying apple strudel and a cappuccino - and in less than 30 minutes you find yourself on a sunny mountain restaurant terrace at an altitude of 2,000 meters marveling at glistening church spires far down below in the valley and the stunning 360 degree panoramic view of the surrounding mountain scenery. This journey provides Innsbruck’s visitors with the sensuous and fascinating experience of exploring both the city AND the mountains and symbolises impressively how culture and nature in Innsbruck inseparably belong together, creating the unique alpine urban lifestyle spirit of the city.
Tours & Activities
Top things to do
Visit Innsbruck'Historic sights
Amidst the charming Old Town, a classic Austrian hybrid of Gothic and Baroque, you will find Innsbruck's greatest tourist attraction and certainly its most characteristic landmark: The Golden Roof. Innsbruck’s Old Town is a small area of sturdy medieval houses, many attractively painted in pastel colors and supported by sloping earthquake buttresses.
Visit the Old Town and the Golden Roof
Steeped in centuries of colourful history, Innsbruck features a range of fine examples of Imperial splendour bestowed on the town by numerous Habsburg rulers with a penchant for architecture and creative arts. Some of the town’s most significant monuments date back to the late 15th century, marking the early heydays of the Austrian monarchy.
Enjoy an unforgettable shopping experience in the centre of Innsbruck in the Rathausgalerien or Kaufhaus Tyrol shopping centres. Or browse for souvenirs and exquisite gifts in the plethora of little shops in the Old Town. Discover the beauty of traditional Tyrolean handicrafts or treat yourself to a culinary keepsake.
Summer sport activites
Summer in Innsbruck and its holiday villages – a heaven for hikers and bikers, a dream for golfers and climbers, and a paradise for nature and water lovers. There is a FREE hiking programme with guided tours for all of Innsbruck's guests.
Winter sport activities
Three times host to the Winter Olympics, our region boasts nine ski areas for alpine skiing, snowboarding and cross-country skiing. Our winter sports menu also includes tobogganing, ice skating, alpine-style curling and even a ride in an Olympic bobsleigh. There is a free ski bus for guest card holders.