The Štajerska region, in northeastern Slovenia, has been awarded a place among the Top 3 Best Destinations in Europe 2026, a distinction that confirms its rise as one of the continent’s most inspiring places to explore. This is a region where urban elegance and natural beauty blend seamlessly into what locals call “Urbanatural Pleasure” — an experience that feels both refined and deeply authentic.

Štajerska brings together seven distinctive destinations — Maribor, Ptuj, Jeruzalem Slovenia, Haloze, Slovenske gorice, Ravno polje and Pohorje — each offering its own landscapes, character and rhythm of life, together forming one diverse and compelling tourism story.

Wine is at the heart of Štajerska’s identity. Rolling vineyards and diverse microclimates produce some of Europe’s most expressive white wines — from elegant Šipon (Furmint) to vibrant Laški Rizling and crisp Sauvignon Blanc — alongside refined reds such as Pinot Noir and Modra Frankinja (Blaufränkisch).

Maribor, awarded Best Wine Capital in Europe 2026, embodies this excellence. Home to the world’s oldest grapevine, the city proudly represents Slovenia’s deep-rooted yet forward-looking wine culture. Visitors can discover historic wine cellars, boutique estates and panoramic tasting terraces in both urban and rural settings, where tradition meets contemporary craftsmanship.

Culture enriches the journey even further. Ptuj, newly crowned Best Cultural Heritage Town in Europe 2026, is the oldest town in Slovenia. With its cobbled streets, medieval rooftops and castle overlooking the Drava River, Ptuj feels like a living museum — yet one filled with warmth, festivals and vibrant local life. Throughout the region, castles, galleries, museums and creative spaces shape a cultural landscape where heritage and innovation coexist naturally.

Nature is ever-present. Vineyards flow into forested hills, while the Pohorje mountain range offers hiking, cycling, skiing and year-round outdoor adventures. River valleys invite kayaking and scenic walks, and the countryside is dotted with thermal spas that provide restorative moments of well-being.

Gastronomy reflects the same philosophy of balance and authenticity. Dishes enriched with pumpkin seed oil, locally grown produce, farm-fresh cheeses and artisanal breads sit alongside refined cuisine crafted by acclaimed chefs recognised by Michelin and other prestigious awards. Meals here feel generous yet thoughtful — a natural companion to the region’s celebrated wines.

Štajerska is a destination to taste, explore and feel. In 2026, it stands proudly among Europe’s finest places — a region where wine, heritage, nature and creativity converge in perfect harmony. More than a place to visit, Štajerska offers an atmosphere — one that lingers long after you leave.

Štajerska.
Urbanatural pleasure.

In Štajerska, culture is not confined to museums — it shapes everyday life. Start your day wandering through galleries, historic streets and contemporary cultural spaces, then move effortlessly from castles and heritage sites to theatres, concerts and vibrant urban venues.

The region offers a rare balance between tradition and innovation, where classical architecture meets modern creativity and cultural institutions remain open, accessible and deeply connected to local life. Throughout the year, cultural events and initiatives invite visitors to discover art, music, literature and performance in an open and welcoming atmosphere — making culture an experience to live, not just to observe.

Štajerska is an ideal destination for travellers who love to stay active while surrounded by nature. The region offers a wide range of outdoor experiences, from scenic hikes and panoramic cycling routes to water-based adventures in river valleys.

The Pohorje Mountains are a highlight for outdoor enthusiasts. Crisscrossed by hiking and cycling trails, they reward every effort with expansive views over forests, vineyards and rolling landscapes. Whether you choose a short ride or a full-day adventure, bike rentals and e-bikes make exploration accessible to all levels, while bike parks offer thrilling experiences for adrenaline lovers.

Štajerska offers a rich culinary landscape shaped by local produce, traditional recipes and a long winemaking heritage.

From authentic regional dishes to refined gastronomy, the region’s cuisine pairs perfectly with its expressive wines. Maribor, home to the world’s oldest vine, and Ptuj, guardian of Slovenia’s oldest wine, embody the deep connection between flavour, history and place.

Štajerska offers a rich variety of landscapes, from vineyard-covered hills and panoramic mountain viewpoints to rivers, lakes and waterfalls. Natural parks and protected areas provide peaceful green escapes, while water-rich landscapes add freshness and balance to the region’s scenery.

Štajerska is a destination where well-being comes naturally. Known for its thermal springs, the region invites visitors to slow down, restore their energy and reconnect with themselves.

Thermal spas and wellness resorts offer soothing pools, calming environments and carefully designed treatments inspired by the healing properties of thermal waters. Whether you seek deep relaxation after an active day or a longer moment of renewal, these experiences provide a gentle balance between body and mind.

Surrounded by nature and tranquillity, wellness in Štajerska is not about excess, but about harmony — leaving visitors refreshed, relaxed and re-energised.