Kitzbühel, the most legendary sports destination in the Alps: this self-confident slogan stands for a town that effortlessly combines tradition with sophistication. The legendary Hahnenkamm, a long sporting tradition and pioneering ventures in Alpine golf and winter sports have all contributed to Kitzbühel's worldwide reputation.

Today Kitzbühel remains a place of contrasts, where rustic Tyrolean guesthouses rub shoulders with international designer boutiques. Visitors can experience Kitzbühel in many ways, from the alleyways in the medieval old town and the breathtaking pistes to the town's elegant hotels and scenic hiking trails.

Tyrol's most sophisticated resort attracts visitors from all over the world, including celebrities, with its traditional character combined with modern flair. International events like the Snow Polo World Cup, multi-award-winning restaurants serving up creative cuisine, and a state-of-the-art conference centre show how Kitzbühel manages to move with the times while staying true to its roots.